Moduclay ergonomic clay cutting tool
Developed in a Product Design course, ModuClay is a compact, two-in-one clay tool designed for pottery artists. Inspired by the mechanics of a dental floss dispenser, it features a retractable wire for slicing clay and a foldable loop tool for trimming and shaping. The project involved research, sketching, foam and clay prototyping, Rhino modeling, and 3D printing. Adobe Creative Suite was used throughout for visual development, documentation, and presentation design. The outcome reflects a complete product design process with a focus on ergonomic thinking and functional usability.
68 Reserve Exhibition Installation
This independent project was created for 68 Reserve, a private automotive garage, to showcase their custom Porsche 911T Targa at Icons of Porsche 2024 in Dubai Design District. The installation featured 68 Reserve’s custom Porsche 911T Targa, wrapped in a traditional Sadu-patterned material, and was presented within a black-framed structure inspired by collectible display packaging. I led the design process from concept to final build, focusing on spatial layout, lighting, and visual storytelling.
Versa: Sustainable Fashion Brand Development
Versa is a user-centered fashion concept developed through an in-depth design process rooted in research, strategy, and innovation. The project explores Gen Z fashion habits, sustainability challenges, and behavior patterns through interviews, persona development, systems mapping, and user journey design. The outcome includes a modular clothing system with customizable clips, a mobile app for styling and wardrobe tracking, and a cohesive brand identity. Designed using Adobe Illustrator, Photoshop, InDesign, and XD, Versa reflects a complete design journey from insight to execution, rethinking fast fashion through personalization and eco-conscious choices.
SABIC x HHI: CC-Poly Brand Manual
This project involved developing a full brand identity system for SABIC’s co-branded sustainability initiative with Heng Hiap Industries. The brand manual outlines logo usage, typography, color systems, and applications across stationery, signage, packaging, and digital media ensuring consistency and clarity in communicating the initiative’s goals. Adobe Illustrator, InDesign, and Photoshop were used throughout the design process to create and organize the visual assets. The visual identity reflects the fusion of innovation, industrial strength, and environmental responsibility.
Profile: UAE Human Capital App Design
This project involved the design and development of a prototype app interface for Profile: UAE Human Capital, a conceptual directory featuring entrepreneurs based in the UAE. The focus was on one entrepreneur’s profile, including a digitally illustrated portrait, custom monogram, and animated icon representing their business. Adobe Illustrator was used for the visuals, InDesign for layout documentation, After Effects for animation, and Adobe XD to build the app’s interactive screens resulting in a complete digital workflow from concept to user interface.
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